About YawRay Music Group
(YMG)
YawRay Music Group is more than a record label—it’s a creative force built to amplify authentic African voices. We exist to support artists with the heart, talent, and message to shape the future of music. Our mission is not just to produce hits, but to raise artists who move culture, inspire communities, and take African sound to the world.
About YawRay Music Group (YMG)
YawRay Music Group is more than a record label—it’s a creative force built to amplify authentic African voices. We exist to support artists with the heart, talent, and message to shape the future of music. Our mission is not just to produce hits, but to raise artists who move culture, inspire communities, and take African sound to the world.
Mission
We support artists with the freedom, tools, and care to create music that tells real stories and connects across cultures.
To lead a new era of African music—rooted in truth, powered by creativity, and built to last.
Vision
Mission
We support artists with the freedom, tools, and care to create music that tells real stories and connects across cultures.
Vision
To lead a new era of African music—rooted in truth, powered by creativity, and built to last.
Values We Uphold
Authenticity
Stay True. We honor real stories and original sound. We believe music means more when it comes from a place of truth
Excellence
From studio sessions to global stages, we give our best. We hold ourselves to a high standard because our artists—and their listeners—deserve nothing less
Creativity
We create space for bold ideas and fearless expression. We believe the future of music belongs to those who dare to do it differently
Empowerment
We give artists the tools, guidance, and freedom to grow—not just musically, but personally and professionally
Loyalty
We’re in it for the long haul. We show up, stay consistent, and build strong, lasting relationships with the people we believe in
Legacy
We don’t chase trends. We create timeless music, shape culture, and build a label that will stand the test of time
